Types of SEO

In recent times, I have an interaction with some of my clients, where we discussed their 2020–2021 marketing plans, objective, and what kind of challenges they are facing. In our discussion, we have noticed some keypoints which they are highly emphasized.

Most of them decided to have the SEO (Search Engine Optimization) for their official website to target the google search results. Their no.1 priority is to implement digital marketing for their own businesses. Getting more traffic and visitors from Google is their ultimate approach for this year.

To be more specific businesses are more interested in organic SEO, rather than investing in paid SEM, or pay per click.

Therefore, we have prepared this article to help you get onboard with Search Engine Optimization, aka SEO. The very basic is to know the types of SEO, hence check the most relevant type of SEO which a business or website owner must know before investing time and money in SEO.

Local Search Engine Optimization

The very first form of SEO is local SEO. With the recent time of the pandemic, the way of doing businesses have changed. They have become more local area centric rather than targeting the whole country.

Digital Legates recommends shop owners, warehouse owners, or any kind of business owner to use the GMB tool. GMB is the google my business page listing tool which is free.

It is the easiest way to get on the search results. The local search results are more prominent now than ever. Google is showing more local business options rather than showing a country-wise option. In fact, there is a drastic increase in location-based keyword search intent.

For most of the searches made on Google, local results are getting more clicks in comparison to the regular “Top 10” or “Google 1st Page” results.

How to get on the GMB now?

The very first step is to sign-in in Google My Business account.

Enlist your company data such as

Name

Address

Phone Number

Services

Website

Description

Once you feed all the above data in the GMB listing, Google will mail you the postcard with verification code. Once you get the verification code, go to the GMB account and claim the ownership of the account my mentioning the given code. If you are not able to do it on your own, get the local SEO Services from a certified agency and start with your local business promotion.

Whatever you mention in the description section of your GMB makes it more SEO optimized in terms of keyword enrichment. So that whenever people search for services related to your business, your GMB list gets popped up on the top.

Tradition SEO Approach

It is the same SEO approach you are hearing from the early days of Google. Making your website rank on the top 10 results of google to get more clicks and visits.

List out certain keywords that are relevant to your website. Perform SEO activities such as

SEO audit

On-page SEO

Off-page SEO

Content Sharing

Link Building

to get your site ranked on competitive keywords. This is the most widely accepted SEO approach because they can give you traffic from all over the internet. Whether your business is located at place X and person searching for services from Place Y can still approach you through your ranked website.

Most of the businesses that re trying to leverage the website, needs SEO for their website. Why not start now, because SEO takes time, and it is an ongoing process. Don’t miss the chance of luring customers through search results.

Avail the best SEO Services Discount and start the search engine optimization for your website and business right now!